Ella Xaviera

Ella Xaviera

B2B SaaS Sales Strategist
Indonesia.

About

Business leader with ~9 years of experience driving revenue growth and market expansion across high-growth SaaS startups, financial services, and cross-border ecosystems.

Proven track record of originating and closing complex deals, building high-impact partnerships, and scaling markets from zero to growth. Consistently exceeding sales targets (up to 200% quota attainment), ranked #1 at Mekari (100+ AEs), and top performance at CIMB Niaga (1,000+ RMs). Contributing ~IDR X Bn in ARR and 10X growth across new territories. Experienced operating across Indonesia, SEA, China, and Australia in diverse regulatory and commercial environments.

Focused on revenue ownership end-to-end—from pipeline generation to deal execution and long-term account growth.

Hold a Master of Entrepreneurship & Innovation (Valedictorian) from University of Queensland, specializing in Tech & Innovation Management.

Work

The University of Queensland Business School
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Lead Workshop Facilitator (Casual Academic), Strategy & Entrepreneurship Discipline

Part time

Summary

Taught undergraduates while doing full time masters.

Highlights

Supported weekly workshops, integrating industry insights and UQ Ventures knowledge to enhance student understanding of entrepreneurial theory and practice.

Assessed student assignments for the TIMS1301 Entrepreneurial Mindset and Ideation course, providing constructive feedback to foster skill development.

Contributed to the academic development of students by bridging the gap between theoretical concepts and real-world entrepreneurial challenges.

Alignment Intelligence Technology (ALMT.com.cn)
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Strategic Partnerships

Shanghai, China

Graduate Internship

Summary

Currently spearheading commercial go-to-market strategies for ALMT, a CX SaaS company, focusing on market research, content strategy, and partnership outreach to drive regional expansion as part of the UQ Ventures Startup AdVentures global internship program.

Highlights

Developed and executed comprehensive market research initiatives to identify key growth opportunities for regional expansion within the CX SaaS landscape.

Formulated and implemented targeted content strategies to enhance brand visibility and engagement for a B2B SaaS platform.

Orchestrated strategic partnership outreach programs, fostering collaborations crucial for market entry and scaling operations.

Contributed to the global internship program (UQ Ventures Startup AdVentures), applying entrepreneurial principles to drive commercial go-to-market success.

Mekari
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Senior Account Executive, National Expansion

Full time

Summary

Drove national market expansion and managed complex enterprise sales cycles, achieving significant growth in new accounts and collaborating cross-functionally to enhance customer acquisition and retention.

Highlights

Drove market expansion across new territories in Indonesia and Southeast Asia, achieving a remarkable 10x growth in new accounts.

Exceeded quota attainment by 140-200% consistently, demonstrating strong sales performance and strategic market penetration.

Closed complex enterprise deals with C-suite decision-makers across diverse industries, managing sales cycles for businesses with up to 3,000 employees.

Collaborated closely with product, marketing, and technical teams across regions to significantly improve customer acquisition and retention strategies.

CIMB Niaga
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Relationship Manager

Indonesia

Full time

Summary

Managed high-value mortgage portfolios and cultivated strategic partnerships, ensuring compliance and driving new business opportunities for Indonesia's second-largest private bank.

Highlights

Managed mortgage portfolios valued at up to IDR 10 billion per account, providing tailored financing solutions to high-net-worth individuals and businesses.

Built and maintained strategic partnerships with property developers and agents, driving new business opportunities and expanding client base.

Conducted thorough financial assessments and risk analysis to ensure strict compliance with internal policies and regulatory standards.

Skills

Business Development

Market Expansion, Strategic Partnerships, Sales Strategy, Go-to-Market Strategy, New Account Growth, Regional Expansion.

Sales & Account Management

Enterprise Sales, C-suite Engagement, Quota Attainment, Client Relationship Management, Portfolio Management, Customer Acquisition, Customer Retention, Consultative Selling.

Entrepreneurship & Innovation

Startup Ecosystem, Business Model Development, Ideation, Market Research, Content Strategy, Digital Transformation, Entrepreneurial Mindset, Strategic Planning.

Financial Management

Mortgage Portfolio Management, Financial Analysis, Risk Management, Regulatory Compliance.

Collaboration & Leadership

Cross-functional Collaboration, Stakeholder Management, Mentorship, Team Leadership, Program Development.

Technical Skills

SaaS Solutions, CRM Systems, Data Analysis, Microsoft Office Suite.

Education

The University of Queensland
Brisbane, Queensland, Australia

Master

Entrepreneurship and Innovation

Grade: Valedictorian

Courses

Lean Startup for Entrepreneurship & Innovation

Design Thinking

Managing Innovation

Idea Management

Entrepreneurial Leadership

Building Innovation Capability

Corporate Sustainability

Marketing for Social Change

Information System for Management

Awards

Runner Up, UQ Ventures x Hult Prize Global Competition

Awarded By

UQ Ventures x Hult Prize

Recognized as a runner-up in a prestigious university-wide competition for entrepreneurial innovation and problem-solving.

Multiple Sales Excellence Awards

Awarded By

Mekari / CIMB Niaga Bank

Consistently recognized with monthly and quarterly sales excellence awards for outstanding performance and exceeding targets across multiple roles.

Fully Funded Scholarship for Master's Degree

Recognizing academic excellence and future potential.

Culture Award

Awarded By

Mekari

Recognized with the Culture Award for embodying company values and contributing positively to the organizational environment.

Best of The Best

Awarded By

Mekari

Named 'Best of The Best' for two consecutive years (2022, 2023), acknowledging top-tier performance and overall contribution within the company.

Winner of Q4 Company Challenge

Awarded By

Mekari

Qualified for biggest trip reward valued IDR xx M for winning the Q4 Company Challenge, recognizing exceptional contribution and performance.

Runner Up, Best Relationship Manager, Nationwide

Awarded By

CIMB Niaga Bank

Recognized as the nationwide runner-up for Best Relationship Manager, demonstrating exceptional client management and portfolio growth.

Relationship Manager Development Program - Top Scorer

Awarded By

CIMB Niaga Bank

Highlighting early career excellence.

Languages

English

Fluent

Indonesian

Native

French

Basic

Volunteer

Dealls - Job & Mentoring Platform
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Mentor

Indonesia

Summary

Share insights on career development, study abroad, and practical industry knowledge to help young professionals navigate challenges and optimise opportunities.

Hope Home
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Founder

East Nusa Tenggara

Summary

Empowering the next generation of East Nusa Tenggara (NTT) Indonesia through education. Raised IDR 70M (~AUD 7K) to fund university scholarships for women and children facing economic barriers to higher education. Distributed through local NGOs, churches, and community partners.

Lelakapa Foundation, Compassion, Wahana Visi Indonesia
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Volunteer

Summary

Engaged in long-term volunteering, fundraising, and mentorship initiatives across various organizations to support affordable education for women and children in underserved communities.