Xaviera Narytha Banuarea (Ella Xaviera)

Business Development & Growth Strategist | Entrepreneur
Brisbane, AU.

About

Results-driven Business Development and Growth Strategist with a proven track record of driving market expansion, exceeding sales targets, and fostering strategic partnerships in SaaS and financial services. Currently pursuing a Master's in Entrepreneurship and Innovation, leveraging a robust background in C-suite engagement and complex deal closure to advise on digitization strategies and contribute to business growth. Passionate about leveraging entrepreneurial insights to scale operations and deliver significant commercial impact.

Work

Alignment Intelligence Technology (ALMT.com.cn)
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Marketing, Business Development, Partnership

Summary

Currently spearheading commercial go-to-market strategies for ALMT, a CX SaaS company, focusing on market research, content strategy, and partnership outreach to drive regional expansion as part of the UQ Ventures Startup AdVentures global internship program.

Highlights

Developed and executed comprehensive market research initiatives to identify key growth opportunities for regional expansion within the CX SaaS landscape.

Formulated and implemented targeted content strategies to enhance brand visibility and engagement for a B2B SaaS platform.

Orchestrated strategic partnership outreach programs, fostering collaborations crucial for market entry and scaling operations.

Contributed to the global internship program (UQ Ventures Startup AdVentures), applying entrepreneurial principles to drive commercial go-to-market success.

Mekari
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SaaS Business Partner

Summary

Currently advising diverse businesses on strategic digitization initiatives, recommending tailored SaaS solutions to achieve client objectives and drive Mekari's growth.

Highlights

Advised businesses on critical digitization strategies, leading to enhanced operational efficiency and digital transformation for clients.

Recommended customized SaaS solutions that directly addressed client needs, contributing to their business goals and Mekari’s revenue growth.

Leveraged deep understanding of SaaS products to drive adoption and ensure optimal implementation for a diverse client portfolio.

The University of Queensland Business School
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Workshop Facilitator (Casual Academic), Strategy & Entrepreneurship Discipline

Summary

Facilitated weekly workshops for the TIMS1301 Entrepreneurial Mindset and Ideation course, bridging theoretical knowledge with practical industry insights for university students.

Highlights

Supported weekly workshops, integrating industry insights and UQ Ventures knowledge to enhance student understanding of entrepreneurial theory and practice.

Assessed student assignments for the TIMS1301 Entrepreneurial Mindset and Ideation course, providing constructive feedback to foster skill development.

Contributed to the academic development of students by bridging the gap between theoretical concepts and real-world entrepreneurial challenges.

Mekari
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Senior Account Executive, National Expansion

Summary

Drove national market expansion and managed complex enterprise sales cycles, achieving significant growth in new accounts and collaborating cross-functionally to enhance customer acquisition and retention.

Highlights

Drove market expansion across new territories in Indonesia and Southeast Asia, achieving a remarkable 10x growth in new accounts.

Exceeded quota attainment by over 140% consistently, demonstrating strong sales performance and strategic market penetration.

Closed complex enterprise deals with C-suite decision-makers across diverse industries, managing sales cycles for businesses with up to 3,000 employees.

Collaborated closely with product, marketing, and technical teams across regions to significantly improve customer acquisition and retention strategies.

CIMB Niaga Bank
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Relationship Manager

Summary

Managed high-value mortgage portfolios and cultivated strategic partnerships, ensuring compliance and driving new business opportunities for Indonesia's second-largest private bank.

Highlights

Managed mortgage portfolios valued at up to IDR 10 billion per account, providing tailored financing solutions to high-net-worth individuals and businesses.

Built and maintained strategic partnerships with property developers and agents, driving new business opportunities and expanding client base.

Conducted thorough financial assessments and risk analysis to ensure strict compliance with internal policies and regulatory standards.

Volunteer

Dealls - Job & Mentoring Platform
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Mentor

Summary

Currently serving as a mentor on the Dealls platform, sharing career development insights and industry knowledge with students and early career professionals.

Highlights

Provided mentorship on career development, study abroad opportunities, and industry-specific knowledge to students and early career professionals.

Contributed to the professional growth of mentees by sharing practical experiences and actionable advice.

Lelakapa Foundation, Hope Home, Compassion, and Wahana Visi Indonesia
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Volunteer

Summary

Engaged in long-term volunteering, fundraising, and mentorship initiatives across various organizations to support affordable education for women and children in underserved communities.

Highlights

Actively participated in initiatives supporting affordable education for women and children in underserved communities across East Nusa Tenggara, Indonesia.

Collaborated with organizations including Lelakapa Foundation, Hope Home, Compassion, and Wahana Visi Indonesia to maximize community impact.

Hope Home Initiative
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Fundraising & Partnership

Summary

Led fundraising and partnership efforts for the Hope Home Initiative, securing scholarships for young women in rural Indonesia.

Highlights

Raised approximately IDR 70 million (~AUD 7,000) to provide university scholarships for young women in rural Indonesia.

Partnered with local church and community leaders to effectively identify scholarship recipients and deliver essential support.

Education

The University of Queensland

Master

Entrepreneurship and Innovation

Grade: GPA: 6.0/7.0 (Distinction)

Courses

UQ Ventures

UQBS Casual Academic

MEI Student Representative for Academic Review

MEI Annual Event Panel Moderator

Udayana University

Bachelor's Degree (Honours)

Public Health, Social Entrepreneurship

Grade: GPA: 3.04/4.00

Courses

Student Organization for HIV/AIDS & Cancer Awareness

Student Entrepreneurship Community

Part-time venture projects

Digital marketing and hospitality

Awards

Runner Up, UQ Ventures x Hult Prize Global Competition

Awarded By

UQ Ventures x Hult Prize

Recognized as a runner-up in a prestigious global competition for entrepreneurial innovation and problem-solving.

Fully Funded Scholarship for Master's Degree

Awarded By

Indonesian Endowment Fund for Education

Awarded a competitive ~AUD130K scholarship to pursue a Master's degree, recognizing academic excellence and future potential.

Culture Award

Awarded By

Mekari

Recognized with the Culture Award for embodying company values and contributing positively to the organizational environment.

Best of The Best

Awarded By

Mekari

Named 'Best of The Best' for two consecutive years (2022, 2023), acknowledging top-tier performance and overall contribution within the company.

Winner of Q4 Company Challenge

Awarded By

Mekari

Awarded ~AUD3,000 prize for winning the Q4 Company Challenge, recognizing exceptional contribution and performance.

Rookie of The Year

Awarded By

Mekari

Awarded 'Rookie of The Year' for outstanding achievements and rapid integration in the initial year with the company.

Runner Up, Best Relationship Manager, Nationwide

Awarded By

CIMB Niaga Bank

Recognized as the nationwide runner-up for Best Relationship Manager, demonstrating exceptional client management and portfolio growth.

Multiple Sales Excellence Awards

Awarded By

Mekari / CIMB Niaga Bank

Consistently recognized with monthly and quarterly sales excellence awards for outstanding performance and exceeding targets across multiple roles.

Best Relationship Manager, East Indonesia, Graduate Leadership Program

Awarded By

CIMB Niaga Bank

Awarded Best Relationship Manager for East Indonesia within the Graduate Leadership Program, highlighting early career excellence.

Languages

English
Indonesian

Skills

Business Development

Market Expansion, Strategic Partnerships, Sales Strategy, Go-to-Market Strategy, New Account Growth, Regional Expansion.

Sales & Account Management

Enterprise Sales, C-suite Engagement, Quota Attainment, Client Relationship Management, Portfolio Management, Customer Acquisition, Customer Retention, Consultative Selling.

Entrepreneurship & Innovation

Startup Ecosystem, Business Model Development, Ideation, Market Research, Content Strategy, Digital Transformation, Entrepreneurial Mindset, Strategic Planning.

Financial Management

Mortgage Portfolio Management, Financial Analysis, Risk Management, Regulatory Compliance.

Collaboration & Leadership

Cross-functional Collaboration, Stakeholder Management, Mentorship, Team Leadership, Program Development.

Technical Skills

SaaS Solutions, CRM Systems, Data Analysis, Microsoft Office Suite.

Projects

UQ Ventures Empower Pre-Accelerator Program

Summary

Engaged in a pre-accelerator program designed to empower emerging entrepreneurs and refine startup concepts.

UQ Ventures Shanghai Startup AdVentures

Summary

Participated in an intensive global startup acceleration program focused on market entry and business development strategies.